70 West 37th Street, also known as “The Hollingsworth” was a gut-renovation of a multi-use tower in midtown Manhattan. The residential lobby was relocated from 6th Avenue to 37th street to allow more retail frontage on the heavily trafficked Avenue of the Americas. The retail spaces and commercial entrance were reconfigured and received new glazing at street level. The new residential lobby was expanded in size and scope, incorporating a new canopy, concierge desk, waiting area, and amenities. Accents of marble were contrasted with Gold trim and filleted GFRC panels that wrap the entry space.
A grand stair leads to the cellar floor below, which have received
new amenities such as a living room, full gym, rental office, and kitchen. On the residential floors, the plumbing and electrical facilities of the building were upgraded to allow for the addition of new washer and dryer in every apartment. The rooftop amenity received a complete renovation of fixtures and finishes. The restrooms were updated to ADA standards, as well as the terrace. Gas service was extended to the roof for the addition of new barbecues. The space is cemented with a commanding view of the Empire State Building.